A good way to identify the countries most interested in Bitcoin is to find out which ones lead in cryptocurrency searches on Google. In 2023, people worldwide conducted searches related to Bitcoin on the well-known search engine, seeking various details about its current status and daily developments. The most popular topics among the countries that searched the most about Bitcoin were related to the cryptocurrency’s price and other current events, such as the Bitcoin spot ETF in the United States.
Global interest in Bitcoin underscores its popularity as an asset for investments, payments, or store of value. Based on Google searches, it is evident that in 2023, interest in Bitcoin remained high, especially towards the end of the year, possibly due to its gradual price increase since mid-October. These data are obtained from Google Trends, which uses an interest scale to measure the relative popularity of a search term, such as “Bitcoin,” over a specified period and according to the geographical region. The scale ranges from 0 to 100, with 100 being the highest point of interest during a given timeframe.
In general, searches associated with Bitcoin in 2023 focused on its price, charts, USD quotation, news, and the Bitcoin spot exchange-traded fund (ETF). The ETF search closely correlated with searches for BlackRock, the company leading proposals for this highly anticipated BTC investment product. After relatively low interest throughout the year, searches for a Bitcoin ETF saw significant growth in the last quarter.
In addition to its price and the anticipation of an ETF, Ordinals, known as Bitcoin’s NFTs, were also highly sought after. According to Google Trends, searches and topics related to “Bitcoin Ordinals” and “Bitcoin NFTs” consistently maintained relevance throughout the past year.
Searches, topics, and queries associated with Bitcoin on Google provide insights into various aspects of the cryptocurrency’s popularity. Regarding the countries where the most searches were conducted about Bitcoin on Google, those in Europe and Latin America stand out.